2025/w11

a lot happening at work at the moment. let’s wait and see.

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the data powered spiral to the bottom. imagine doing something because you thought it was a good idea. not anymore. now you need data to back it up. but if you want to do something brand new, something without precedent, what do you do? look at data for similar projects? well there’s no such thing as similar when it comes to magic. and things that work are magic. survey people? well it’s very difficult to communicate an idea. sometimes the only way to communicate it is to show it, but then it already has to exist. so what on earth are we going to do? we can’t just keep repeating these aesthetic copies of what went before. this can’t be all there is.

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i feel a bit sick, maybe i ate some bad fish. thursday was a long day, but it was so beautiful at the end. it’s nice to walk around and have a little burrito and walk around. zips handed over my birthday present. imported from italy. it’s a dolce & gabbana bialetti french press. it’s fantastic. i haven’t received many birthday presents in my life from people i’m not yet related to. i’ve had so many coffees from it already.

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i’d forgotten how strong a psychological boon it is to have such a clean and shiny home. it stays with you everywhere, even when you are walking around outside.

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rejoice!